Sat. Jul 6th, 2024

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CBS news: Comcast And ViacomCBS Set Carriage Renewal Adding CBS All …

ViacomCBS and Comcast have set a wide-ranging carriage renewal that includes conventional elements like retransmission but also breaks new ground by bringing streaming service CBS All Access to Comcast set-top boxes.

Cable networks Showtime, Smithsonian, Pop and CBS Sports Network are also included.

It is the first major carriage agreement for ViacomCBS since it closed its long-anticipated merger in December.

Even though video subscriptions have declined, though, companies like Comcast do brisk business on the broadband service required for streaming.

Michael Morris of Guggenheim Securities wrote in a brief note to clients that ViacomCBS “achieved two strategic goals” with the renewal.